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Our Plan to Sell Your Home
The COLDWELL BANKER - Campbell Realtors marketing
strategy has three parts: Preparing
the home for the market, pricing the home correctly, and effective
promotion.
1) Preparation for the Market
In real estate, “first impressions
are lasting impressions”. It
is a mistake to show your property to buyers and agents before it is ready
to be seen. I will advise you
on the things you can do to maximize your net equity.
2) Pricing the home correctly
It has been proven that over priced
homes take longer to sell, and often sell for less than their maximum
possible sale price. There is a “correct” list price (range) for
your home.
As homeowners, our natural inclination
is to overprice our personal residence for two reasons:
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First, we know first hand all the
benefits of our own property. |
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Second most of us have an
emotional attachment to our home. |
Your biggest challenge as a home
seller is to begin thinking of your home as a commodity.
It is going to be difficult, but make your best effort to be
objective when looking at the broker
price opinion report. Your Campbell Realtors agent will help you
correctly price your property.
3) Effective Promotion
COLDWELL BANKER - Campbell Realtors uses a combination
of Traditional and Internet marketing techniques to create a level of
exposure unequalled by our competitors.
Many Traditional real estate marketing
techniques are still in use and remain among the most effective methods in
the industry. COLDWELL BANKER
- Campbell
Realtors understands which of these Traditional methods are the most
effective and how to use them to benefit our clients:
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For Sale Sign |
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Color Brochure |
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Flyer Box on Sign |
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Open Houses |
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Direct Mail to Tenants |
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Direct Mail to the Neighborhood |
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Multiple Listing Service (up to 20
color still photographs) |
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Electronic Key Safe (restricted
hours and/or owner control are available) |
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Broker Preview (1st Friday on the
market – 10:30 am to 1:30 pm) |
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Flyer Delivery to Active Agents |
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Campbell Realtors Office
Location.. 35,000 cars per day
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Team Concept Customer Service |
The Internet has transformed real
estate marketing forever, and COLDWELL BANKER - Campbell Realtors has embraced the power of
the Internet. Your home will
be featured on the below real estate web sites including color
photographs, property details, and mapping:
ColdwellBanker.com
Trulia.com
Realtor.com (Showcase
Listing) HomeSeekers.com
MyHomeAdvisor/MSN.com
Homes.com
OC Register Website
LA Times Website
CampbellRealtors.com
All Realtor IDX Websites
CampbellRealtors.com is among the top
real estate firms listed in google, yahoo, and many other search engines
for the Downtown Huntington Beach, Huntington SeaCliff, Edwards Hill, and
Huntington Harbour search terms. We
also come up near the top for many other coastal communities.
As a result, our website receives thousands of hits per month.
The strong web presence allows us to have a virtual open house at
your home 24 hours per day, 365 days per year.
Even a full-page advertisement in the newspaper (which might cost
$10,000) cannot come close to the power of our website.
Photos, Photos, Photos
- COLDWELL BANKER - Campbell Realtors has a professional photographer
on staff with top-of-the-line digital equipment.
We guarantee that your home will look its absolute best for every
on-line viewer who sees the home. COLDWELL
BANKER - Campbell
Realtors will upload the maximum number of color photographs allowed by
the Realtor MLS service. COLDWELL
BANKER - Campbell
Realtors has contracted with Realtor.com for Showcase Listings.
Our listings are enhanced and feature six photographs instead of
just one. Only about 20% of the
listings on Realtor.com are enhanced showcase listings.
ColdwellBanker.com
is the most visited national real estate brand website. We have more
unique visitors than anyone else (Nielson 2009).
CampbellRealtors.com defines
state-of-the-art for real estate Internet marketing in Southern
California. Homebuyers keep coming back again and again to find
useful real estate information.
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