Our Plan to Sell Your Home

The Campbell Realtors marketing strategy has three parts:  Preparing the home for the market, pricing the home correctly, and effective promotion.

1) Preparation for the Market

In real estate, “first impressions are lasting impressions”.  It is a mistake to show your property to buyers and agents before it is ready to be seen.  I will advise you on the things you can do to maximize your net equity.

2) Pricing the home correctly 

It has been proven that over priced homes take longer to sell, and often sell for less than their maximum possible sale price.  There is a “correct” list price (range) for your home.

As homeowners, our natural inclination is to overprice our personal residence for two reasons: 

Your biggest challenge as a home seller is to begin thinking of your home as a commodity.  It is going to be difficult, but make your best effort to be objective when looking at the broker price opinion report.  Your Campbell Realtors agent will help you correctly price your property.

3) Effective Promotion

Campbell Realtors uses a combination of Traditional and Internet marketing techniques to create a level of exposure unequalled by our competitors.  Many Traditional real estate marketing techniques are still in use and remain among the most effective methods in the industry.  Campbell Realtors understands which of these Traditional methods are the most effective and how to use them to benefit our clients.

The Internet has transformed real estate marketing forever, and Campbell Realtors has embraced the power of the Internet.  We have a strong web presence, we continually enhance our website, and CampbellRealtors.com defines state-of-the-art for real estate Internet marketing in Southern California.

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The Steps to a Successful Home Sale

Step 1:   Sales Comparables Report

We would be happy to email you a Sales Comparables Report from the Realtor MLS.  Simply Email Us the following information, and we will email back the most recent similar sales comparables in your neighborhood:

The Report is FREE, QUICK, and EASY !   It will be emailed to you with no obligation.

It takes only a few seconds Click Here to begin. 

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Step 2:  Consultation

There are many factors affecting the value of your property and the optimal time to sell it. The location, features, property condition, market segment conditions, school enrollment deadlines, property tax issues, and income tax consequences are among the factors, which should be considered before selecting a “list price”.

Our goal is to help you: Get “top dollar” for your property, meet important moving deadlines, and avoid (tax, marketing, and legal) mistakes.

If you are considering a home sale, we would be happy to sit down with you to answer your questions and help plan your move. 

Please call 714-960-0700 or Email to schedule a Free, No-Obligation consultation.  

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Step 3:  Determining the List Price

If you decide you want to sell, we will inspect your home, prepare a Competitive Market Analysis, and give you a written “List Price” recommendation. 

Pricing a home to get “top dollar” is both an art and a science.  Identifying the optimal list price is achieved by balancing objective research into comparable sales, along with the subjective “emotion” of the property as it compares to other available homes within your market segment.  The optimal list price for a home should:

Price is the Number One factor that most homebuyers use to determine which homes they want to view. And it's important to remember, that although you set the price, the buyer determines the value of the home.

Overpricing is a common mistake that will cost you in the end. Do not allow your enthusiasm to get a high price impact your better judgment.  What really matters is how your home stacks up against other homes currently offered for sale and recently sold in your neighborhood.

Overpriced homes take longer to sell, and buyers do not offer full price on homes, which have been on the market a long time.  Many buyers think there is something “wrong” with a home, which is unsold after as little as one month on the market.

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Step 4:  Sign Listing Agreement

The next step is to sign the listing agreement.  Ideally, we sign the listing agreement at least seven to ten days before the marketing of your home begins. These precious days allow us to photograph the home, prepare brochures, and send out mailings in advance.  The result is more activity, more excitement, and (when all goes as planned) the creation of a competitive bidding environment where buyers fear losing the property to another bidder!

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Step 5:  Preparing the Home for Sale

"First Impressions are Lasting Impressions".  Except for over-pricing your home, the biggest marketing mistake we can make is rushing buyers and agents to your home before it is ready to be shown. 

Here are some important things you can do to improve the first impression of your home while Campbell Realtors is preparing the brochures.

The exterior often determines how buyers will view the interior, so:

"Beauty Is More Than Skin Deep", so:

"Accentuate the Positive".  Try to see your home with a fresh perspective and arrange each room to bring out its best attributes, including:

Put Your Home in the "Best Possible Light".  Strategically lighting your home, even during daytime showings, can highlight positive attributes of each room:

This is just a general list of suggestions.  For specific suggestions for your home call (714) 960-0700 or Email.

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Step 6:  Implement the Marketing Plan

Next, Scot Campbell and the Campbell Realtors Team will implement a marketing plan designed specifically for your home, including:

These items will be completed within days.  Anyone actively seeking to purchase a home such as yours learn about it!

To begin the marketing of your home call (714) 960-0700 or Email.

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Step 7: Offers, Negotiations, Acceptance, Escrow Opening

If your home has been properly prepared and the marketing has had its desired effect, the excitement level will be high.  Many prospective bidders will be considering your home!  

At some point, one or more offers will come in on your home.  In some instances we will see an offer in a few hours or it could be a few weeks or even a month or more.  One thing is sure, our effective marketing will result in an offer when there is a buyer in the marketplace for your home.

As your Real Estate expert, we will help you negotiate the best possible price and terms.  Once all parties have agreed on the price and terms, Campbell Realtors will open escrow and explain the documents to you in complete and simple terms.

To learn more call (714) 960-0700 or Email.

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Step 8: Disclosures, Property Inspection, Requests, Appraisal, Loan Approval, Repairs, Walk-Thru, Closing, & Possession.

Next, Campbell Realtors will deliver the disclosure packet to the buyer, and the buyer will almost certainly hire a professional property inspector to identify defects and/or repair items in the home.  The buyer will make a reasonable list of items for repair.  Campbell Realtors will help you negotiate with the buyer depending on how we marketed and negotiated the terms of sale for your home.  Unless the home was sold as a "fixer upper" we can say, as general rule the buyer will expect all major systems in the home to be in working order. The roof and plumbing should be free of leaks, electrical should be to code, appliances, furnace, windows, and door locks should all function safely.

Once the buyer has completed the inspections, Campbell Realtors will make sure all the contingencies are removed in writing, and then we will go to work on the remaining items necessary to close the transaction: 

For more details call (714) 960-0700 or Email.

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